Last updated: October 2026
We take the protection of your personal data seriously. This policy explains what data we process when you visit this website, on what legal basis, and the rights you have under the EU General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (FADP).
The Trusted Advisors GmbH
Chamerstrasse 172, CH-6300 Zug, Switzerland · and · Krekelerweg 48a, 45276 Essen, Germany
Email: info@thetrustedadvisors.global
Server logs. When you access this site, your browser automatically transmits data (IP address, date and time, the page requested, browser type) which our hosting provider stores for security and stability. Legal basis: Art. 6(1)(f) GDPR (legitimate interest).
Contact form. If you use the contact form, the name, email address, subject and message you provide are sent to us by email (contact@thetrustedadvisors.global) and recorded in a server-side log that is not publicly accessible. We use this data solely to respond to your enquiry and delete it once it is no longer needed. Legal basis: Art. 6(1)(b) GDPR.
Hosting. This website is hosted by Network Solutions (web.com), whose servers are located in the United States. Accessing the site transfers the technical data described above to the hosting provider. Legal basis: Art. 6(1)(f) GDPR.
Reach measurement. To understand which pages and articles are read, we count page views with our own script on our own server — no third-party service, no cookies and nothing stored on your device. For each page view we process the page address, the domain of the referring website, your browser’s time zone and its user agent (browser, operating system, device type). These values are immediately reduced to anonymous daily totals, for example “12 views from Austria on mobile”; IP addresses, user-agent strings and identifiers are not stored, and no visitor profiles are built. If your browser sends a Do-Not-Track or Global Privacy Control signal, the page view is not counted. Legal basis: Art. 6(1)(f) GDPR (legitimate interest in understanding how our content is used). This website uses no advertising.
Google Analytics. Only if you click “Accept cookies” do we use Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), to understand how visitors use this website — for example which pages are viewed, for how long, and from which type of device. For this purpose Google sets cookies (_ga and _ga_J617RKX0VT, lifetime up to 2 years) that store a random identifier for your browser. Google Signals and all advertising features are disabled; Google Analytics 4 does not log or store IP addresses. Data may be transferred to Google LLC in the United States; Google LLC is certified under the EU-US Data Privacy Framework, for which the European Commission has adopted an adequacy decision. We have accepted Google’s data processing terms. The analytics data are kept for 2 months and then deleted automatically. Legal basis: your consent, Art. 6(1)(a) GDPR, and for storing cookies on your device § 165(3) TKG 2021 (Austria) and § 25(1) TDDDG (Germany). You can withdraw your consent at any time with effect for the future via “Cookie settings” at the bottom of every page; the Google Analytics cookies are then deleted. More information: policies.google.com/privacy.
Your choice. When you first visit, we ask whether you agree to Google Analytics. “Accept cookies” and “Decline” are equally available. Until you accept, no request is sent to Google and no analytics cookies are set.
Strictly necessary storage. To remember your decision, we store it in your browser’s local storage (tta-consent: “granted” or “denied” and the date). This is technically necessary to respect your choice; after six months we ask again.
Changing your mind. You can change or withdraw your decision at any time via “Cookie settings” at the bottom of every page. Our own reach measurement (section 2) uses no cookies and stores nothing on your device. No data is shared with advertising networks.
You have the right to access, rectify, erase, restrict and port your personal data, and to object to its processing. Where processing is based on consent, you may withdraw it at any time. You also have the right to lodge a complaint with a supervisory authority. To exercise any of these rights, contact us at info@thetrustedadvisors.global.
We keep personal data only as long as necessary for the purposes described above or as required by law. We may update this policy to reflect changes in our practices or legal obligations; the current version always applies.